Fractals are one of the main characteristics of chaos and are a useful concept for organizations. Fractals are an amazing complex geometric figure created by applying simple rules on a simple geometric structure. The never-ending patterns that freckles use are a basic principle that can be found anywhere around us (from leaves to clouds). Fractals are structures that contain one other but without hierarchy. No ranks of authority exist in fractals. Try to use this universal principle in your business. 


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